Our thinking
A little less usual. A lot more together.
Good questions change everything. We start by looking at the problem from somewhere you can’t easily stand on the inside — then do the work properly, in the open, against terms you can read.
01 /How we think
Three moves, in order.
Question the obvious.
Start with a conversation. Look at the challenge from every angle and get to the question that really needs answering.
Explore the otherwise.
Make space for different possibilities. Share ideas early, try things out and find the direction that makes sense together.
Make it work.
Bring the strongest idea into the world with care. Refine the details and make the next step clear.
02 /How engagements run
From first question
to handover.
The same five stages, whether it’s a three-week diagnostic or a two-month build.
Discover
A conversation, then whatever reading, listening or looking around is needed to understand what’s really going on.
Propose
A written proposal: the problem as we understand it, what we’ll do, what we won’t, what it costs and how long it takes. You can say no, or ask us to change it.
Deposit
Once the proposal is agreed, a deposit invoice secures the time in our calendar. Fixed-scope diagnostics are simply paid up front.
Deliver
We do the work and share it early. Each piece is checked against acceptance criteria we agreed in writing — so “done” means the same thing to both of us.
Handover
Notes, files, access and a walkthrough, so you know how everything works and where it lives. If you want ongoing help, that’s a separate, clearly limited retainer.
03 /Commercial ground rules
Clear terms make
better work.
Ambiguity is expensive for everyone. These are the rules we hold ourselves to, written down so nobody has to guess.
Scope is written down
Every engagement has a clearly defined scope before any work begins. If it isn’t in the proposal, it isn’t assumed.
Deposits before delivery
Where it makes sense, a deposit is paid before work starts and the balance against agreed milestones. It keeps commitment real on both sides.
Acceptance criteria, agreed up front
We agree in writing what each deliverable needs to do. That is what we test against, and what we both sign off.
Changes are change orders
New ideas are welcome. They go into a short written change order — what’s added, what it costs, how it affects timing — before anyone starts on them.
Revisions have limits
Each package states how many rounds of revisions are included. Further rounds are possible; they are quoted, not quietly absorbed.
Retainers are prepaid
Ongoing work is billed monthly in advance against a defined allowance. Unused hours don’t roll over, and you can cancel at the end of any paid period.
No implied unlimited support
Support after handover is either part of the written scope or a separate retainer. We would rather be clear than generous by accident.
Fair cancellation
Either side can end an engagement on the notice set out in the proposal. Work completed to that point is paid for, and the detail is agreed before we start — not after.
Refunds are documented
When a refund applies, the proposal or our published policy says so in advance. No case-by-case haggling.